From the 20th (Tue) to the 24th (Sat), DDP will inform the world of 'Seoul Lifestyle', Korea's
largest venue for tourism industry exchange, 345 foreign buyers from 48 countries will
participate. relay

2023 Seoul International Travel Mart (SITM) Poster
2023 Seoul International Travel Mart (SITM) Poster

'2023 Seoul International Travel Mart ( hereinafter referred to as SITM)' will be held at Dongdaemun Design Plaza DDP) for five days from the 20th Tue ) to the 24th Sat to promote the recovery of international tourism demand and at the same time revitalize the Korean tourism industry. .

SITM , which celebrated its 9th anniversary this year , consists of various programs such as  Buyer Familiarization Tour  B2B Business Consulting  Opening Ceremony  Tourism Promotion Booth Operation  Seoul Tourism Seminar .

On the 20th , a pre-familiarization tour was held for invited overseas buyers to provide opportunities to experience various Seoul Lifestyle ' experiences such as traditional markets mountain climbing , Han River waterside experiences , and K- culture. will deliver the message of Afterwards, the Welcome Night will provide an opportunity to rebuild the network between overseas buyers and domestic sellers that had been suspended due to COVID -19 .

At B2B Travel Mart, on-site consultations between overseas buyers and domestic sellers and video consultations in the online space are conducted respectively On-site counseling will be held at DDP Art Hall for two days from 21 ( Wed ) to 22 ( Thu , and online video counseling will be held from 23 ( Fri ) to 24 ( Sat .

At the Seoul Tourism Seminar on the 22nd, Seoul Lifestyle will be introduced and content lectures will be held that can be used to develop Seoul tourism products .

The tourism PR booth will be operated in the DDP lobby from 21 ( Wed ) to 22 ( Thu , and Seoul startups Rainpo Company &1 Hitchmad Every Month, Every Week Seoul Oorae Store will participate to provide tourism-related information. We plan to provide a variety of services and experience services .

Overseas buyers and sellers conducting on-site consultations.  File photo = Seoul Tourism Organization
Overseas buyers and sellers conducting on-site consultations. File photo = Seoul Tourism Organization

'B2B Business Consultation is a core program of SITM , and 768 overseas buyers and domestic sellers participate 354 overseas buyers 135 offline, 219 online ) and 414 domestic sellers registered , showing an increase of more than 26.5% compared to last year 607 .

The number of pre-consultation matching (PSA) cases also exceeded 2,700 , showing the keen interest of the participants in the endemic era .

In particular, this year, 135 offline buyers were invited, a 55% increase compared to last year (87 companies , greatly increasing the scale of offline face-to-face consultations, not only rebuilding the domestic and international tourism network that collapsed due to COVID -19 , but also producing practical results. It is expected to become a place of business .

As for the characteristics of participating buyers, local outbound travel agencies are the most common (80%), followed by themed tours (6%) and lodging (4%). Participating sellers are travel agencies (47%) and medical institutions (14%). , followed by lodging (12%) Last year's consulting performance was tallied at 2386 business meetings 804 contract negotiations and approximately KRW 32.4 billion .

This SITM tourism promotion booth will be reborn as an event that promotes tourism in Korea by realizing win-win tourism between Seoul and other regions , with the participation of local government tourism organizations as well as autonomous districts in Seoul Through this, it is expected to promote local tourism resources and encourage foreign tourists visiting Seoul to visit local areas naturally .

Participating agencies are autonomous districts Gangnam-gu Gangbuk-gu Gangseo - gu , Gwangjin-gu Nowon -gu Dobong -gu Songpa-gu Jung-gu and local governments Gangwon-do Tourism Foundation Daegu Culture & Arts Agency Busan Tourism Organization Iksan City .


[News Road] Reporter Seo Jin-soo