The Seoul Tourism Organization has started publicity for the recovery of tourism in Korea. The '2023 Seoul International Travel Mart (SITM)' will be held for five days from June 20th.

The Seoul Tourism Organization will hold the Seoul International Travel Mart (SITM) at Dongdaemun Design Plaza (DDP) for five days from June 20 to 24. This is to promote the recovery of international tourism demand and revitalize the tourism industry. This event will be held simultaneously at Dongdaemun Design Plaza (DDP) and online.

Celebrating its 9th year this year, Seoul International Travel Mart (SITM) consists of various programs such as ▲ Buyer Familiarization Tour ▲ B2B Business Consultation ▲ Tourism Promotion Booth Operation ▲ Seoul Tourism Seminar. On the 20th, a pre-familiarization tour was held for buyers to provide opportunities to experience various 'Seoul Lifestyle' experiences such as traditional markets, mountain climbing, Han River waterside experience, and K-culture. give lectures so that

Counseling between overseas buyers and domestic sellers is conducted both on-site and online. On-site counseling will be held at DDP Art Hall 1 for two days from June 21 to 22, and online video counseling will be held from June 23 to 24. The tourism promotion booth will be operated in the DDP lobby for two days from June 21st to 22nd, and five Seoul startups (▲Rain4 Company ▲R&1 ▲Hitchmad ▲monthly and weekly ▲Seoul Shiorae Store) participate to provide various services related to tourism. and experience services.

There was a lot of interest in Korean tourism. 354 overseas buyers (135 offline, 219 online) and 414 domestic sellers from 48 countries registered for the B2B business conference, showing a 26.5% higher participation rate than last year (total of 607 companies), and the number of pre-consultation matching (PSA) cases was around 2,700. exceeded Participating buyers are in the order of local outbound travel agencies (80%), themed tours (6%), and lodging (4%), and participating sellers are travel agencies (47%), medical institutions (14%), and accommodations (12%). .

In this tourism promotion booth, not only the autonomous districts of Seoul, but also local government tourism organizations participate to realize win-win tourism between Seoul and the provinces and publicize Korean tourism together. Including Gangwon-gu, Gangbuk-gu, Gwangjin-gu, and Nowon-gu, Gangwon-do Tourism Foundation, Daegu Culture and Arts Promotion Agency, Busan Tourism Organization, and four local governments in Iksan participate.

Gil Ki-yeon, CEO of the Seoul Tourism Organization, said, “I hope that the 2023 Seoul International Travel Mart (SITM) will lay the groundwork for rejuvenating the domestic and international tourism industry and become a place to promote the ‘Seoul lifestyle’ to the world.” “Through this event, we will do our best to advance the era of 30 million foreign tourists in Seoul,” he said.

Meanwhile, foreign tourists visiting Seoul recovered to 46% of the 2019 level in the first quarter of 2023, and tourism to Korea is expanding.